Where the Market Stands
For years the Ghia 1500 GT was one of the best-kept secrets of the Italian classic world. While more famous names commanded six- and seven-figure prices, a Ghia could be bought for relatively modest sums — a reflection of its obscurity rather than its quality. That part has not really changed.
The market for these cars is thin, and it has softened. Sixteen public auction appearances are documented below since 2014, and six of them ended without a sale. The high-water mark — €71,520 for the “Avenger” barchetta at Le Mans Classic — was set in 2014 and has not been beaten since. Recent results point the other way. A fully restored black car with red leather, #0346460, made €48,300 at Classic Expo Salzburg in October 2025. At the same period a near-identical black car with a red interior, #0351837, was being asked €84,950 by a Dutch dealer — the two cars are so alike that this registry held them under a single entry until August 2026, and the gap between the two figures is the gap between what is asked and what is paid. Two Bring a Trailer sales stalled unsold at $39,501 in 2024 and $16,000 in 2026, and in June 2026 a dismantled project changed hands for $900. The clearest illustration of the mood: #0370056 failed to sell on Bring a Trailer at $16,000 in April 2026, then went through Mecum Harrisburg three months later at $15,400.
What supports the car remains real — roughly 846 built, perhaps seventy survivors, a hand-formed body and a Sartorelli design. But rarity cuts both ways when the market is this small: a handful of sales a year means one result moves the average, a car that fails to sell can wait a long time for the next buyer, and the spread between a project and a finished car is now far wider than the spread between one Ghia and another. Condition, completeness and paperwork decide the price; the badge alone does not.
Price History at Auction
Every confirmed result known to the registry, plotted at the price actually paid, premium included. Cars sold as projects are separated from running and restored cars, and the hollow points are the highest bid on cars that did not sell — the ceiling a real bidder stopped at. Dollar results are plotted at face value, not converted. Hover a point for the car, click to open its record.
Value Guide
Indicative ranges drawn from the auction results below, as of mid-2026. They describe what cars have actually changed hands for, not what they are advertised at — the gap between the two has widened.
Project / barn find
€1,000 – €20,000
Non-running, incomplete or dismantled. The range is enormous and the floor is genuinely low: a stripped car in a remote corner of Arizona made $900 at no reserve on Bring a Trailer in June 2026.
Driver quality
€25,000 – €50,000
Running and presentable, with work still to do. Most confirmed results of the last six years sit in this band, from €32,600 to €48,300.
Restored / show
€50,000 – €75,000
Fully restored, documented, ready to show. No auction has passed €71,520 in twelve years, and the cars asked above €80,000 by dealers have yet to be confirmed at that level by a public result.
These are estimates from a small sample, not appraisals. With so few sales a year, an unusual car or a determined pair of bidders can land well outside any of these bands — in either direction.
Auction Results
Every public auction appearance of a Ghia 1500 GT known to the registry, sold or not. Cars that failed to sell are listed with their highest bid, because a bid that stops short says as much about the market as a hammer price. The year is the one advertised by the auction house, which is usually the year of first registration rather than the year the chassis was built — see the chassis number guide.
| Date | Auction House | Sale | Chassis | Year | Price (incl. premium) |
|---|---|---|---|---|---|
| Jul 2026 | Mecum | Harrisburg | #0370056 | 1962 | $15,400 |
| Jun 2026 | Bring a Trailer | Online | #0262514 | 1964 | $900 |
| Apr 2026 | Bring a Trailer | Online | #0370056 | 1962 | Not Sold (bid $16,000) |
| Oct 2025 | Humer, Granner & Co | Classic Expo Salzburg | #0346460 | 1967 | €48,300 |
| Jun 2025 | Aguttes | Neuilly | #0305371 | 1965 | Not Sold |
| Nov 2024 | Bring a Trailer | Online | #0384668 | 1963 | Not Sold (bid $39,501) |
| Oct 2022 | Bring a Trailer | Online | #0284987 | 1967 | Not Sold (bid $43,000) |
| Aug 2022 | Bring a Trailer | Online | #0366229 | 1966 | $61,500 |
| Jun 2021 | RM Sotheby's | Open Roads, June | #0285499 | 1964 | Not Sold |
| Sep 2020 | RM Sotheby's | The Mitosinka Collection | #0384668 | 1963 | €32,600 ($38,500) |
| Jun 2020 | RM Sotheby's | Petitjean Collection | #0379157 | 1963 | €39,600 |
| Feb 2020 | Artcurial | Retromobile | #0317992 | 1965 | Not Sold |
| Oct 2019 | Bonhams | The Zoute Sale | #0394674 | 1964 | €71,300 |
| Jan 2019 | Bring a Trailer | Online | #0391113 | 1967 | $30,750 |
| Oct 2016 | Coys | Techno Classica | #0389867 | 1965 | €64,520 |
| Jul 2014 | Artcurial | Le Mans Classic | #0352852 Barchetta "Avenger" | 1966 | €71,520 |
Prices include buyer's premium and are given in the currency of the sale. This table is updated as new results come in. If you have information about a sale not listed here, please contact us. Additional results can be found on Glenmarch and Classic.com.
Buying Guide: What to Look For
If you're considering purchasing a Ghia 1500 GT, here are the key areas to inspect and factors to consider:
Bodywork
The hand-formed steel body is the car's most valuable and hardest-to-replace component. Check carefully for rust (especially sills, floor pans, wheel arches, and around the windshield), previous accident damage, and the quality of any previous bodywork. Panel fit should be good — these were coachbuilt cars.
Mechanicals
The Fiat 1500 mechanicals are robust and most parts are still available. Check the engine for oil leaks, blue smoke, and smooth running. The gearbox should shift cleanly. These are not complex cars mechanically, and a competent Fiat specialist can address most issues.
Interior & Trim
Original interior parts and trim pieces are very difficult to source. A car with a complete, original interior — even if worn — is worth significantly more than one with missing or incorrect parts. Pay special attention to the dashboard, instruments, and chrome trim.
Documentation
As with all collector cars, documentation adds significant value. Original registration documents, service history, previous ownership records, and period photographs all contribute to establishing the car's provenance and history.